Jack Wills was founded in 1999 by Peter Williams and Robert Shaw, the former naming the company after his grandfather, Jack Williams. The Aubin & WIlls followed in 2008. The stores operate in the UK, Ireland, USA and Hong Kong. Many of the stores are in authentic historical buildings in the UK from old pubs (Kings Road) to town houses (Marlow). The online business provides international shipping to Europe, America, Canada, Australia, New Zealand, Japan and Hong Kong.
Jack Wills are one the fastest growing retailers in the UK and are one of the only brands to have won the coveted FastTrack Best Brand Award two years in a row.
Although expanding internationally, CEO Peter Williams has stated that the brand will remain “British, British, British.